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Sneaker Community

For those who feel the difference

Culture history

In 1984, a collaboration between basketball star Michael Jordan and Nike, Inc. would change the landscape of sneakers forever. The launch of the Air Jordan would send competitors scrambling to change the way sneakers are made. Today, the Air Jordan sneaker is still one of the bestselling lines of sneakers of all time. Many consider it to be the “grandfather” of all modern sneakers. This marriage of beautiful design with function pushed shoe manufacturers to see sneakers as more than just tools, but rather a status symbol that consumers would pay top dollar for.

In the case of sneakers, everyone wanted to recreate the success Nike had with Air Jordans. Trying to make lighting strike twice, competing companies like Reebok and Adidas would try to recreate the aesthetic of the Air Jordan, even mixing in exotic colors, developing new comfort technologies like ‘the pump’ that would fill your sneaker with air for a better fit. Everyone wanted in on the craze. Adidas would later sign a deal with hip-hop duo Run-D.M.C to promote their Adidas sneakers. This would launch the first signs of “celebrity” footwear. On school yards, and city streets across the world, your footwear could say a lot about your social status in the mid-80’s.

Today, the sneaker industry brings in nearly $60 billion annually, and hundreds of millions of dollars are spent in research, development, and branding. All to advance the technology of sneakers, and how we view footwear. Today, celebrities and athletes alike sign multi-million-dollar collaboration deals with manufacturers. From the Kanye West “Yeezys” by Adidas, to the LeBron James / Nike collaboration, consumers and enthusiasts will wait in line for hours, and cast their names into online raffles, all for the chance to get the newest, and most exclusive sneakers on the market. The influence of sneakers and sneaker culture can be seen in politics, design, research, and manufacturing across the globe.



Dunk Low SB 'Cactus Jack'



Nike Dunk SB Diamond Black



Nike Dunk SB Red Lobster



Nike Dunk SB Blue Lobster



Nike Dunk SB Green Lobster



Nike Dunk SB Rival



Nike AJ1 OW Chicago



Nike AJ1 NFR



Nike AJ1 Clay Green



Air Force 1 Cactus



Who is a sneakerhead?

A sneakerhead is a person who collects, trades, or admires sneakers as a hobby.

When did it all start?

The birth of sneakerhead culture in the United States came in the 1980s and can be attributed to two major sources: basketball, specifically the emergence of Michael Jordan and his eponymous Air Jordan line of shoes released in 1985, and the growth of hip hop music. The boom of signature basketball shoes during this era provided the sheer variety necessary for a collecting subculture, while the hip-hop movement gave the sneakers their street credibility as status symbols.[1] The sneakerhead culture has emerged in the United Kingdom [2] and the Czech Republic during the early 2010s.

How can this website help me?

This site focuses on providing useful information for sneakerheads. Also it hosts a marketplace.

Is the website supported by mobile devices?

Yes! The Website focuses on providing the best experience and supports most of browsers.